People more likely to read stories with sex in the title
Today BBC is reporting that sex cues ruin men’s decision-making abilities. This is news? I thought it was the oldest story in Judeo-Christian history. Several of the advertisers in BBC use this fact to their advantage. In fact, I suspect that BBC ran the story as a way to get clickthroughs, rather than to present any real news. It’s like running a story with the title “People More Likely to Read News Stories with SEX in the Title!”, and a body that says “Sucker”.
The story also says, “Researchers have not yet found visual images that will make women react similarly”. This is bizarre. Advertisers have a whole repertoire of images that affect women’s decision-making ability (and lots of research to back it up).