People-Ready Gears
Marc Canter poked some fun at Microsoft’s People-Ready Ad Campaign. Yes, the point of the ads is that the people are the most important part of the picture.
Today on CNet, I saw a disturbing example of people fitting into business process. The ad is full flash animation, of a man in business dress bouncing around between the gears of some machine as he falls infinitely toward the ground. The person in the model uses ragdoll physics, so the arms flail around realistically as the man’s head crunches against some gears, and his torso is wrapped around another set of gears. Now is that a people-ready business?
Today the Microsoft ad is not showing people templates, but instead implies that you can master infinite topics. That’s quite a nice trick; I need that software!