Who Needs Consistency?
This survey of current research on cultural factors on influence is really interesting:
?One explanation for these cultural differences is that internal consistency is not as relevant for members of more interdependent cultures. Specifically, collectivists may be less committed to their previously stated preferences because there is no expectation for past preferences to be reflected in current ones.?
There has been a huge amount of similar social research done in the past decade, and I really would like to spend more time understanding it.