Reality Check (Credit or Cash)
In the bubble days, there was a foolish belief that e-commerce would take over huge chunks of the economy. Since the bubble burst, many people seem to have adjusted their expectations about e-commerce too far in the opposite direction. Some data should serve as a reality check: Online commerce placed by credit card grew 59% last year. This is despite the economic downturn, and does not include alternate pay methods like paypal which have grown significantly as well.
People are willing to spend money online, and my hunch is that the growth is not currently being limited by the amount that people will spend, but is instead limited by lack of ability to get products and services to market quickly enough. This is still an area of great opportunity.