Clean Underpants v2
I speculated earlier about the algorithms that led to Amazon recommending “Clean Underpants with that Book?”, but now it looks like Mitch Wagner has uncovered the true reasonfor Amazon’s fashion choices. Apparently Amazon deliberately chose wacky items, purportedly to make it more readily apparent to people that the algorithms were not yet primed with sufficient purchase history to be accurate. This is not a bad idea, and undoubtedly contributed to some extra word-of-blog and word-of mouth advertising for their new apparel store.